Technology continues to be the main driver of digital marketing techniques in 2018. While the basics of SEO and social media continue to dominate the field, emerging tech is transforming the way that businesses focus and manage their digital marketing strategies. If you want your business to have the most effective and focused marketing strategy, then you are going to need to be aware of the growing trends and look for ways to integrate them into your existing plans. Learn about each of these trends, and assess whether they will be of benefit, and you could be moving faster and more efficiently than your competitors. If you want to embrace the digital marketing trends of 2018, then here’s where you need to start.
#1: Influencer Marketing
As one of the strongest and most effective emerging marketing trends, influencer marketing has become the fastest growing trend in 2018. Used primarily as a way of reaching new audiences and establishing your online credentials, influencer marketing entails finding social media personalities with a wide reach, that reflect the culture and sector of your business. Influencer marketing is perfect for those larger brands, or for those with a relatively niche product, so it shouldn’t be dismissed. If you want to increase brand awareness, credibility, and trust in your business, then influencer marketing might be the key to untapped and viable audience demographics.
#2: The importance of backlinks
One of the most underused strategies in the digital marketing field is the use of backlinks. Although they have been an important element of online marketing for some time, far too many businesses fail to make use of them. In 2018, this is no longer a viable option. The reason why many marketers have previously dismissed backlinks as a lucrative avenue to explore is that it takes time. That’s why the more proactive business is looking at outsourcing this trending tactic. Companies like Click Intelligence can build up a backlink strategy that will complement your brand and help you to establish a much stronger online visibility as a result. The backlink trend is not going away anytime soon, so if you want your company to be utilizing the most powerful methods of digital marketing, then this is a good starting point.
#3: Artificial Intelligence
The use of artificial intelligence (AI) has exploded in 2018, so if you still think of it as the preserve of science fiction, then you’re missing out on an essential resource! AI is going to continue its rise in the marketing field, and your business should already be looking at ways to integrate it. You have a number of options, and AI is flexible enough to allow for that integration seamlessly. Look at how conversational chatbots, content targeting, and even brand trackers can all add value to you and your customers. If you’re concerned about the difficulties of using AI, consider the fact that if your competitors are using it, then you are already falling behind what they are capable of.
These three trends are becoming indispensable for digital marketers. The faster that you understand just how they can be of benefit, the quicker you’ll be able to take advantage of the potential for improved online impact.