A social networking website created by Mark Zuckerburg was launched in February 4, 2004 and is privately owned and operated by Facebook, Inc. With 700 million active users worldwide as on 6th July 2011 Facebook is currently the largest social networking site on the internet, built on the concept of friend-to-friend connections.
A Facebook Page is different from facebook profile and is used specifically to share business and products with other Facebook users. Unlike individual profiles, business Facebook pages are designed for individuals who only want to use the site to administer Pages and their advertisement campaigns. Therefore business accounts do not have the same functions as personal accounts. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they manage. In addition, business Facebook pages cannot be found in search and cannot send or receive friend requests. Page of a business house, organisation or celebrity is used for passing on their views or messages across their fans. However a page of a business further improvised to help them communicate and connect with their niche audience and detain new audience via friend recommendations, news feeds, Facebook events or more is a customised Facebook page.
Soaring popularity of social networking has made Facebook a huge platform for business houses to advertise and market their products, building a customised Facebook page has proved to be a promising and effective technique as compared to most conventional ways of advertising. Gaining popularity through social networking sites not only minimises the promotion costs but also allows organisations to reach larger and potential groups of customers all over the world within a short span of time.
With a wide variety of application tools available in the Facebook users get ample of choice to create a unique identity by customising Facebook page that makes them stand out amongst the many. These business Facebook pages not only attract interested customers but also create awareness and interest in many new individuals who join Facebook each day. These pages also allow the business houses and organisations to create personal relations with every individual customer with their profile details. Any fan post on the company’s wall is immediately notified to other members on the company’s page thus creating transparency and good communication.
Customising your Facebook page is the best way to project your business the way you want it to in front of your fans. You are considered cool and funky if you use bright colours and fashionable patterns or using sober and professional pictures project you to be sincere and serious in your work. Branding your business on Facebook is a lot of work and fun. Being able to customize your fan page is the best way to show the user community who you are, and what you do.
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